Congrès 2000 is one of France's most specialized and longstanding transcription and stenotypy firms. 35 years of service to companies, institutions, legal experts, and HR professionals who need every word captured with zero margin for error. But their digital presence told a different story: an aging WordPress site, riddled with technical SEO issues, visually outdated, and completely misaligned with their actual offer. A business built on precision and trust was nearly invisible online.

1. Modernizing a brand without losing the trust it took 35 years to build Congrès 2000 operates in a world of corporate institutions, legal professionals, and public bodies — audiences who are inherently conservative and expect credibility at first glance. The rebrand had to feel fresh and modern without alienating the clients who had trusted them for decades.

2. A WordPress foundation that was beyond repair The existing site wasn't just outdated — it was technically broken. Years without updates had created deep SEO issues, slow performance, and structural problems that made a simple refresh impossible. The only path forward was a full migration to Framer, rebuilt from scratch.

3. Positioning a premium service in a market with cheap alternatives Stenotypy and professional transcription are not low-cost services — and that's for good reason. Part of the brief was helping Congrès 2000 communicate their true value clearly enough that price-sensitive prospects could understand why quality here isn't optional.

4. No imagery to work with A business that had never invested in visual assets meant building the entire aesthetic from nothing — finding, curating, and integrating an imagery direction that conveyed professionalism, human expertise, and precision simultaneously.

14 pages — full site migration, brand refresh, SEO optimization, persona landing pages, service landing pages, promo page, contact page

Full WordPress → Framer Migration — Every page rebuilt from scratch in Framer, faster, cleaner, and structurally optimized for both user experience and search performance.

Brand Refresh — Updated visual identity that modernizes Congrès 2000's presence while preserving the credibility signals their institutional clients expect.

SEO Audit & Optimization — Deep analysis of existing rankings, keyword gaps, and technical issues. Every page restructured and written to target the right search intent for each persona and service.

Persona Landing Pages — Dedicated pages for each core audience: CSE secretaries, lawyers and bailiffs, HR experts, executive teams, and public institutions — each speaking directly to their specific pain points and needs.

Service Landing Pages — Distinct pages per offer: transcriptions, stenotypy, real-time subtitling — clearly positioned and differentiated.

Lead Capture & Booking Integration — A lead magnet system to collect potential client contacts, and a direct booking block so prospects can schedule a call with the sales team — a conversion mechanism that simply didn't exist before.

🚀 From Google page 3 to page 1 — on their core keywords.

13 pages live in 6 weeks, migrated from WordPress to Framer with full SEO restructuring

Significant increase in time spent on site and organic traffic following relaunch

Lead magnet and booking integration added a direct sales conversion path that didn't exist before

Brand refresh positions Congrès 2000 as the credible, premium choice in their market

Client highlighted guidance, availability, and final result quality as standout strengths of the collaboration

If you're preparing a raise, launching a product, or just need a site that actually converts. I'd love to hear about it. 

→ Book a discovery call: cal.com/jolografik