Full Framer redesign for Grace, a luxury SaaS. 6 pages, 2 weeks, 2 rounds of revisions. Built to impress investors. Followed by a €5.6M raise.

Grace is redefining luxury protection: a B2B SaaS enabling premium Maisons like Messika or Rimowa to offer seamless, worldwide coverage against theft, loss, and damage on their most precious pieces. When they came to me, their existing site no longer reflected who they were becoming: a serious player operating at the intersection of high-end retail, insurtech, and data intelligence. With a fundraising round on the horizon, they needed a site that could do what their product does: inspire confidence and project excellence instantly.

1. A luxury standard where every detail is judged Grace operates in a world where a misaligned font or an off-tone image is enough to break trust. The client knew exactly what they wanted to feel — but translating that into design required full creative precision from day one. There was no room for approximation.

2. 2 weeks. 6 pages. No margin for error. The timeline was tight by any standard. But in a luxury context — where refinement takes time — shipping a polished, investment-grade website in 14 days required a clear process, fast decision-making, and zero wasted back-and-forth.

3. Making an abstract B2B product feel tangible Grace's value proposition is sophisticated: protection as a loyalty driver, data capture, client serenity. The challenge was to make a complex SaaS offering feel emotionally resonant to luxury Maisons — not just logical, but desirable.

I designed and built 6 complete pages entirely in Framer — from concept to production — with a visual direction built around restraint, whitespace, and cinematic editorial imagery that speaks the language of luxury.

Home — A hero section designed to communicate Grace's core promise in seconds, with layered animations and product UI mockups grounding the abstract in the real. The visual flow guides B2B prospects from emotion to evidence.

Features page — A structured breakdown of Grace's three value pillars (protection, serenity, data intelligence), designed to help luxury brand directors understand the ROI without losing the experience of the brand.

About — Human-centered storytelling about the team's mission and vision, balancing warmth with authority.

Join Us — A recruitment page that conveys culture and ambition, designed to attract the profiles a high-growth SaaS needs post-raise.

Blog — A clean editorial layout with CMS integration for ongoing content publishing.

Team — A page that puts faces to the vision, built to build trust with institutional investors and brand partners alike.

Podcast feature — A custom section routing all podcast content to Grace's Spotify presence, seamlessly integrated into the site architecture.

All pages were are responsive, optimized for mobile, with custom animations throughout.

Grace raised €5.9M following the site launch. →  TechCrunch article

5m47s average session duration: visitors don't just land, they stay and read

11K pageviews across 4.7K unique visitors: users actively navigate, they explore

6 production-ready pages delivered in 14 days, with custom animations and mobile optimization

2 feedback rounds — no scope creep, no deadline slip

A visual identity finally matching the ambition of the product and the confidence of the Maisons it serves

If you're preparing a raise, launching a product, or just need a site that actually converts. I'd love to hear about it. → Book a discovery call: cal.com/jolografik