Glaze is a B2B platform that allows brands to upload their catalog of products and services to automatically generate electronic commerce in a mobile App format. Through this App, users will be able to buy and pay for any product or service offered by the brand.
Glaze is one of those ideas so self-evident that you take it for granted that it's been around forever, and I was lucky enough to get the project off the ground right from the start.
Visual Identity
The look and feel of the brand is spontaneous, playful, simple and close. Under these concepts, we want the user to feel comfortable. Most B2B projects are serious, but with Glaze, we try to break the preconception that doing business is harsh, so we focus on how exciting it is to start a business.
Enter "The Manager"
The Glaze manager is the space where the user can upload their catalog of products or services to sell.At the same time, with the manager, the user will be able to track all their orders and be aware of all the movements that happen in their business.
The No-Code App Builder
The Glaze Manager is a friendly place full of powerful features for the user to manage customer experience on top of all the different retail systems the brand might have running in its business. A no-code app builder, QR code designer, Statistics, Product management, Order tracking and business data, Promotions, etc. The list goes on and on.
Integrating with the users' POS infrastructure
Glaze can be a very complex product as it offers so many possibilities, however by allowing the integration of user's POS it gives the impression of something extremely simple.In some cases, through a series of cut and paste commands, the user can have their own App in a matter of minutes.
One PWA to rule them All
The result of anything that is done in the Glaze administrator is an App. The challenge I faced as a designer was to make a design that could be adapted to any type of business, with which we looked for a simple user experience capable of containing any type of product or service
And some Marketing too...
For the launch of the first version of glaze, we designed a landing page that would explain something complicated and serious in an easy and fun way.
