Duolingo India: Gen Z Growth on Instagram
Social Goat
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Posted Aug 27, 2025
Scaled Duolingo India’s Instagram in a few months by localizing its voice for GenZ. Used meme reels, topical skits, and mascot content with trending audios.
Duolingo India: Gen Z Growth on Instagram
In a few months, We localized Duolingo’s global voice for Indian Gen Z with meme-driven reels, topical skits, and Duo mascot content. By using trending Indian audio and cultural humor, the page hit 10M+ monthly reach, grew from 342K to 377K followers, and produced viral posts like “Duo’s new haircut” (3.8M views). This momentum opened doors for influencer collabs and brand partnerships.