In a few months, We localized Duolingo’s global voice for Indian Gen Z with meme-driven reels, topical skits, and Duo mascot content. By using trending Indian audio and cultural humor, the page hit 10M+ monthly reach, grew from 342K to 377K followers, and produced viral posts like “Duo’s new haircut” (3.8M views). This momentum opened doors for influencer collabs and brand partnerships.