Viral Growth on Instagram for Under 25 Dictionary
Social Goat
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Posted Aug 27, 2025
Boosted Under 25 Dictionary's Instagram growth and engagement with innovative content strategies.
Under 25 Dictionary: Viral Growth on Instagram
The Challenge
Under 25 Dictionary already had a strong audience base at 540K followers, but growth had slowed. They wanted to boost visibility, maintain high engagement, and create fresh content formats that stood out in a saturated space.
Our Strategy & Research
Audience Research: Identified that the existing community loved content with humor, relatability, and cultural context, but wanted more variety in formats.
Content Strategy: Designed and executed a personalized content bucket system: GPT Roast, Starterpack, Live Actions, Voxpop, Etymology, and Word of the Day to keep the feed dynamic while appealing to different audience moods.
Competitive Analysis: Other pages were recycling formats, so we diversified to keep both loyal followers and new viewers engaged.
What made it go Viral
The GPT Roast and Starterpack buckets consistently triggered shareability and comments, while Voxpop and Live Actions boosted community presence on the ground.
Few Content Pieces:
2.5M views
9.9M views
1.5M views
1.4M views
1.4M views
The Results:
Growth Metrics:
Followers: 540K → 597K (+57K in 3 months)
Engagement Rate: Consistently above 6%
Reach: 20M+ average per month
Viral Performance:
Top Post: 9.9M views, 283K likes
Video Views: 60M+ total across 3 months
Brand Mentions: +35% increase
Business Impact:
Generated high-quality leads through increased visibility
Directly contributed to paid collaboration opportunities with OpenAI, Sprite, Blinkit, and other major brands