Swiggy Instamart Sales Dashboard
KPI’s Requirements:
1. Total sales: the overall revenue generated from all items sold.
2. Average sales: the average revenue per sale.
3. Number of item: the total count of different items sold.
4. Average rating: the average customer rating for items sold.
Steps in project:
1. Requirement gathering / business requirements
2. Data walkthrough
3. Data connection
4. Data cleaning / quality check
5. Data modeling
6. Data processing
7. DAX calculations
8. Dashboard lay outing
9. Charts development and formatting
10. Dashboard / report development
11. Insights generation
Business Requirement:
1. Total sales by fat content:
Objective: analyze the impact of fat content on total sales.
Additional KPI metrics: assess how other KPI’s (average sales, number of items, average rating) vary with fat content.
Chart type: donut chart
2. Total sales by item type:
Objective: identify the performance of different item types in terms of total sales.
Additional KPI metrics: assess how other KPI’s (average sales, number of items, average rating) vary with fat content.
Chart type: bar chart
3. Fat content by outlet for total sales:
Objective: compare total sales across different outlets segmented by fat content
Additional KPI metrics: assess how other KPI’s (average sales, number of items, average rating) vary with fat content.
Chart type: stacked column chart
4. Total sales by outlet establishment:
Objective: evaluate how the age or type of outlet establishment influence total sales.
Chart type: line chart.
5. Sales by outlet size:
Objective: analyze the correlation between outlet size and total sales.
Chart type: Donut / Pie chart
6. Sales by outlet location:
Objective: assess the geographic distribution of sales across different locations.
Chart type: funnel map.
7. All metrics by outlet type:
Objective: provide a comprehensive view of all key metrics (total sales, average sales, number of items, average rating) broken down by different outlet types.
Chart type: matrix card.
Swiggy Instamart Sales Dashboard
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Posted Dec 20, 2024
This project was about Swiggy Instamart Sales Dashboard by client located in Mumbai who is one of biggest food delivery app for Metro cities in India.
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