Brand Curation & Visual Identity for Vintage Pop Prints

Vintage Pop Prints wanted to reframe nostalgia — not as retro kitsch, but as a curated, emotionally resonant brand world. The challenge: build identity, tone, product styling, and storytelling that felt cohesive and bold.

I led creative direction, visual identity and narrative strategy. My role was to translate nostalgia into a brand language that felt fresh, emotionally charged, and visually consistent across web and social.

We dug into inspiration, mood, and emotional cues. I defined the brand’s visual palette, typography, photography treatment, styling approach, and narrative voice. Then we layered in web pacing and editorial flows to make the experience feel unified — not just a shop, but a story.

2,000+ site visits in month one

Brand aesthetic lifted recall, affinity, and perception

Low CPCs in test campaigns

Community growth