450 Degrees Brand Curation & Social Media Strategy

450 Degrees was an ambitious pizza brand on wheels — a mobile concept with incredible product quality but zero brand identity. They needed more than content; they needed a visual and narrative foundation that could help them compete with established restaurants, build credibility, and attract private event bookings.

I acted as Brand Curator and Social Media Strategist, responsible for crafting the tone of voice, visual identity, and digital rollout. My focus was to create a cohesive aesthetic and communication system that captured the essence of the brand — simple, confident, and grounded in craft.

I began with positioning — defining 450 Degrees as more than a pizza van, but a lifestyle-led experience. From there, I developed brand pillars, curated the visual direction, and created consistent storytelling through photography, captions, and digital assets. The content strategy balanced personality and professionalism, giving the brand a clear narrative that translated effortlessly across channels.

Launched the brand’s social presence and identity from scratch

Attracted 27 private event inquiries in the first 8 weeks

Built a consistent, recognisable look and feel that differentiated 450 Degrees in the London street-food scene

Established a digital foundation that allowed scalable growth through organic engagement and partnerships