BRONZO Brand Curation and Social Media Strategy

BRONZO entered London’s dining scene with an honest, community-first concept — but without a defined voice or visual direction. They needed a social presence that reflected their food philosophy and people-driven spirit while standing out in an oversaturated market of polished hospitality brands.

I led brand curation and social media strategy, shaping BRONZO’s digital identity from the ground up. My role was to craft an editorial tone, define the visual storytelling, and build a consistent narrative that captured the heart of the brand — approachable, human, and quietly confident.

We began by defining BRONZO’s storytelling pillars: food, people, and emotion. I curated a visual identity that felt tactile and authentic — a mix of warm tones, candid photography, and natural light. The content strategy focused on community moments, chef-led storytelling, and behind-the-scenes glimpses that reflected the authenticity of the space.

Rather than chasing trends, we built a timeless narrative rooted in connection and consistency — one that made the brand feel lived-in and loved.

Launched BRONZO’s online presence and visual identity from zero

Grew 700+ followers in 5 months purely through organic storytelling

Reached 96 Google reviews within the first five months post-launch

Built a loyal online and offline community around the brand

Positioned BRONZO as a neighbourhood favourite with cultural resonance