Creative Direction & Brand Concept

VIDOU was entering the market as a completely new brand — no identity, no online presence, and no defined positioning. The challenge was to build a recognisable universe that could hold its own in a competitive industry.

I acted as both Creative Strategist and Brand Director. That meant going beyond social media: I shaped the brand’s identity, set its creative direction, and oversaw how that vision translated across every touchpoint — from visuals and copy to packaging and customer experience.

My process is collaborative but structured. I start with narrative: defining the editorial voice and cultural positioning of the brand. From there, I curate the aesthetic direction, brief and oversee photoshoots, and design branded assets that anchor the brand in real life. On the digital side, I created the launch strategy, guided content production, and built campaigns that blended storytelling with performance — starting with organic growth in the first month, then moving into targeted ads with minimal investment to consolidate visibility.

I bridge strategy and creativity. I don’t just execute content; I design systems, bring clarity, and ensure that every output serves the long-term positioning of the brand. I create a universe that feels consistent across images, copy, tone, and even music — building an experience that is both visual and sensorial.

The impact of this work became visible quickly, both in measurable growth and in the perception of the brand

Launched with a clear, consistent identity and digital presence.

Grew Instagram from 0 to 462 followers in the first stage of the strategy.

Sustained an 11–12% engagement rate, well above industry standards (typically 1–3%).

Achieved +180% month-on-month increase in reach.

Attracted collaborations and organic interest — from modelling to events and performances.

Designed and implemented brand assets (tags, thank-you cards, packaging) that elevated perception and customer experience.

Built the brand’s website and launched pre-release email marketing, achieving 50 subscribers ahead of launch.