LoadWise Landing Page Design and Development
Taofeeqah Bello
Link to the live website: http://loadwise.io/
Designed the product and developed the landing page in WordPress
LoadWise is a web-based trucking operations automation system designed to transform how logistics companies manage their daily workflows. Traditionally, trucking businesses relied on manual record-keeping and fragmented tools, which caused inefficiencies, errors, and delays.
My role was to design a comprehensive platform that integrates:
Parcel Tracking – from registration to delivery.
Financial Management – recording payments, generating receipts, and viewing transaction history.
Vehicle & Trailer Management – complete with maintenance history, alerts, and trip scheduling.
Quotation Standardisation & Load Optimisation – ensuring fair pricing and efficient space usage.
Role-Based Dashboards – empowering agents, trailer managers, and admins with tailored workflows.
The goal was to create a user-friendly, intuitive, and responsive interface that reduces operational bottlenecks and modernises logistics for businesses ready to scale.
After that, I was asked to develop the landing page in WordPress that integrates:
My Design Process
Research & Discovery
Reviewed the client’s Product Design Request (PDR) to understand business goals.
Conducted competitor analysis (DHL, UPS, Kobo360) to identify gaps and opportunities.
Defined primary user personas: Agent, Trailer Manager, and Admin.
User Flows & Wireframing
Mapped out step-by-step flows for critical actions like parcel registration, payment collection, and maintenance scheduling.
Built low-fidelity wireframes to test layouts and information hierarchy.
Prototyping
Designed high-fidelity prototypes in Figma, ensuring a consistent design system with typography, colours, and UI components.
Created responsive screens for desktop, tablet, and mobile.
Usability Testing
Shared prototypes with target users (agents and managers).
Collected feedback on efficiency and ease of use, then iterated to reduce clicks and improve clarity.
Final Design
Ensured accessibility standards (WCAG) and responsiveness were baked into every design.
Develop the landing page in WordPress
Delivered polished mockups, a component-based style guide, and documentation that I moved to WordPress.
Impact
By focusing on simplicity, accessibility, and efficiency, LoadWise bridges the gap between traditional manual operations and smart, digital-first logistics management, helping trucking companies save time, cut costs, and deliver better service to their customers.
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Posted Sep 14, 2025
Designed LoadWise's product and developed the landing page to modernise logistics operations.
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