Miss Buns Patisserie Brand Direction: Final Cut or Rejected?

Rejected or Final Cut? 👀

Let's see how well you can read a brand direction.

These are some collaterals we designed for Miss Buns, a patisserie brand. The direction explores a nostalgic, whimsical and premium feel through pastel colours, hand-drawn typography and vintage-inspired visuals.

The idea was to capture personalisation, indulgence and those little sweet moments that make the experience special.

But here's the question:

Did this direction make the final cut, or was it rejected?

Drop your guess in the comments. I'll reveal the answer soon!