OCCI is solving a real problem in fashion: most people genuinely do not know what clothing works for their specific features, and no app had figured out how to make AI-powered style recommendations feel personal rather than robotic.

The brand had to do something difficult. It needed to feel tech-forward enough to communicate genuine AI capability, and warm enough that users did not feel like they were being analyzed by a machine. Too cold and it reads like a data company. Too soft and nobody believes the AI is sophisticated. The balance was the entire creative problem.

I led the full visual brand identity and UI design for OCCI, delivered in one week from July to August 2024.

Brand Identity System Logo, color system, and typography built around the intersection of technology and personal style. Soft pastels paired with clean, modern type to communicate approachability without sacrificing the sense of precision the AI functionality required. Every visual decision made to ensure OCCI felt like a product people would trust with something as personal as how they look.

Logo Design A minimalist, polished logo mark designed to work at app icon scale and across digital surfaces. Clean enough to feel modern. Distinctive enough to be remembered.

UI Design Direction A streamlined interface designed around OCCI's core AI features, specifically personalized recommendations based on facial analysis. The UI prioritized clarity and ease of exploration so the technology felt like a helpful guide rather than a complicated tool. Clean layouts, intentional spacing, and intuitive navigation built so first-time users could understand and use the product without a tutorial.

Brand Application System Full visual application across app screens, onboarding flows, and marketing surfaces. Consistent visual cues across every touchpoint to build trust and familiarity as users move through the product.

Grant and the team received a complete brand and UI direction ready for development handoff, all within a one-week engagement window.

Looking for a brand identity designer or UI designer for an AI startup, fashion tech platform, or consumer app? This is the kind of work I do.