Creator Pass had a genuinely new idea: give influencers exclusive access to local business experiences, and give businesses a direct, streamlined way to run creator partnerships without going through agencies or DMing strangers on Instagram.

The concept was solid. The brand had to match it.

When they came to me, Creator Pass had a name, a product vision, and no visual identity. The brief was to build a brand from zero that communicated three things simultaneously: exclusivity for the creators, legitimacy for the businesses, and a modern platform energy that didn't look like it was built in 2018.

I was the sole designer on the project, responsible for the full brand identity system from strategy through final delivery.

Brand Strategy and Positioning Before any design started, we defined what Creator Pass needed to feel like in the market. Not another influencer marketplace. Not a coupon app. A credibility platform. That positioning informed every visual decision that followed.

Logo and Iconography System A logo system built to work across digital product surfaces, social media, and partner-facing materials. The icon was designed to be recognizable at small sizes and distinctive enough to stand alone without the wordmark. Multiple lockups built for every context.

Visual Identity System Color palette, typography, and graphic language developed around the themes of access, exclusivity, and modern connection. The visual system needed to appeal to two very different audiences simultaneously, creators who care about aesthetic credibility, and business owners who care about professionalism and trust. Both had to feel spoken to.

Social Media Visual System A complete social media visual direction covering feed layouts, story templates, and content frameworks. Built so the internal team could create on-brand content without needing a designer on every post.

Brand Application Mockups Full application across digital and physical touchpoints showing the brand in context: app UI framing, social presence, event materials, and partner-facing collateral.