Social media & content for

Social media & content for Art Mumbai, one of India's leading art fairs.

I came on as the content manager for their social presence, handling everything from strategy to execution.

The challenge was to build anticipation before the event without giving too much away and to make the brand feel as premium and culturally relevant as the fair itself.

Here's what I took care of:

→ Created a couple of teaser videos in Canva, which were, short, trendy, on-brand snippets designed to build hype for what was coming → Designed and executed a full Instagram grid cohesive, intentional, and visually consistent with the Art Mumbai identity → Managed end-to-end content ideation, creation, and posting across platforms → Brought content ideas to the table that shaped the overall social direction

The result: the content landed well good reach, strong engagement, and a social presence that matched the scale of the event.

This is the kind of project that reminds me why I love this work where design, strategy, and culture all meet in one place.

Social Media Management · Content Strategy · Canva · Reels · Instagram · Art & Culture