Product Launch Video Animated in Adobe

A product launch film made entirely through illustration and motion, no stock footage, no AI generation, no live action. Every frame was drawn in Illustrator and brought to life in After Effects, giving the launch a distinct hand crafted personality in a feed full of templated product videos.

The brief was to introduce a product with personality, not just specs. I leaned into illustration as the core medium because it allowed full control over pacing, and tone in a way live footage or AI video could not. The visual language was built in Illustrator from the ground up, custom characters, props, and environments designed to match the product's world. After Effects handled the motion, timing, and transitions, with attention paid to small details like easing, secondary motion, and scene rhythm to keep the video feeling crafted rather than mechanical.

My Role: Concept and storyboard. Full illustration system in Adobe Illustrator. Animation, motion design, and compositing in After Effects. Sound design and final edit.

What I'm proud of Delivering a launch video that feels owned, every visual element exists nowhere else, which gave the product a stronger identity at launch than a stock or AI driven approach could have. The illustrated route also created a reusable visual library that extended into social cuts, stills, and follow up content after launch.