Project Description GIL (Growth, Innovation, Leadership)

Project Description GIL (Growth, Innovation, Leadership) is a collaborative food and beverage accelerator hosted by the Basamh Group in Saudi Arabia. Built to empower promising startups and scale-ups, the initiative required an engaging web portal to showcase programs and capture founder applications. Operating under an aggressive 14-day turnaround, I synthesized brand assets, mapped intuitive user paths, and delivered an application-ready website on an accelerated timeline.

Overview A prominent Saudi food conglomerate needed a branded corporate accelerator website designed and deployed in exactly two weeks to launch an upcoming cohort.

Objective Establish site information architecture, align with existing corporate brand guidelines, and deliver a frictionless startup application funnel under strict deadlines.

Action Mapped out four core content pillars, structured clear navigation hierarchies, crafted supportive messaging, and rapidly converted mockups into production-ready layouts.

Results Successfully launched the complete corporate innovation portal in under 14 days, providing regional entrepreneurs with an accessible digital application gateway.