Project Description Mobimatter is a global

Project Description Mobimatter is a global eSIM marketplace offering international data connectivity across 190 countries. Serving over one million active users, the platform was comprehensively redesigned to eliminate conversion leaks, resolve deep design debt, and simplify setup. Improvements include discrete parameter search filters, clear pricing structures, and an interactive iOS setup guide that drastically curtailed customer support volume for international travelers.

Overview A global travel marketplace operating at high volume suffered from conversion drop-offs, cluttered UI, and excessive customer support tickets during device provisioning.

Objective Overhaul discovery search filters, eliminate checkout friction, resolve extensive Figma file debt, and streamline the mobile eSIM installation experience.

Action Replaced rigid search sliders with discrete bucket chips, restructured checkout pricing transparency, organized the design repository, and prototyped a Picture-in-Picture iOS installation walkthrough.

Results Search bar engagement scaled to 450,000 interactions, cart abandonment fell by 25 percent, and iOS device setup support tickets dropped to near zero.