Odamax an Etstur brand, is a digital platform that offers users online reservation services for nearly 200 thousand facilities from all over the world

As a product designer, I was part of the team responsible for the development and implementation of these innovative solutions. My responsibilities ranged from conceptualization to implementation of the design to ensure that our products were not only visually appealing but also highly functional and user-friendly. I've also been involved in collecting customer feedback and insights that enable us to continually improve our products and stay ahead of industry trends.

As we continue to develop new solutions, we remain committed to our core mission of simplifying and improving the travel experience around the world.

The Odamax redesign project aims to improve the current user experience and provide users with a more functional reservation platform. During the project, some key problems were identified and addressed with the following solutions:

Complex User Interface: The old design presented a complex and convoluted user interface, which resulted in users spending excessive time completing their booking process. The solution was to adopt a user-friendly interface design. The new design provides a simple and intuitive interface that allows users to navigate easily.

Insufficient Information: In the previous design, users did not have sufficient information about the facilities. This made it challenging for users to make informed choices. The solution was to incorporate richer content that provides more detailed information about the facilities. Users are now presented with hotel features, room types, image galleries, and location information to aid their decision-making.

Search and Filtering Challenges: The old design posed difficulties for users during the search and filtering processes. Users had to spend unnecessary time searching for properties that met their criteria. The solution was to introduce advanced search and filtering options. Users can now easily search and filter results based on criteria such as location, price, room type, and facility features.

Lack of Visual Appeal: The previous design had limited visual appeal and failed to leverage its potential to engage users. The solution was to adopt a modern and visually appealing design language.

This redesign project addresses significant problems to enhance the user experience and position Odamax as a more competitive platform. The new design enables users to have an easier, faster, and more enjoyable reservation experience.

In the redesigned Odamax, users can now easily search and filter results based on criteria such as location, price, room type, and facility features. Here is further information on how these advanced search and filtering features work:

Location Filtering: Users can search for accommodation facilities in a specific location, such as a region, city, or neighborhood. This provides users with the convenience of determining their preferred location for their travel destination.

Location Filtering: Users can search for accommodation facilities in a specific location, such as a region, city, or neighborhood. This provides users with the convenience of determining their preferred location for their travel destination.

Price Range Filtering: Users can specify a price range to find accommodation options that fit their budget. This allows users to eliminate unnecessarily high or low price ranges and provides them with the flexibility to find suitable options within their budget.

Room Type Selection: Users can choose a specific room type based on their needs and preferences. For example, they can select options such as single, double, family room, or suite. This helps users find accommodation options that cater to their specific requirements.

Facility Features Filtering: Users can filter accommodations based on specific facility features they desire. For instance, they can search for facilities with amenities like a pool, gym, or free Wi-Fi. This assists users in finding options that align with their specific preferences and needs.

These features enable users to quickly find accommodations that meet their desired criteria, saving them time and making the reservation process more efficient. Users can easily view options that match their preferences and complete their bookings in a way that aligns with their needs.

At Odamax, we offer a dedicated section called "Hotel Room Details" that provides an extensive and user-friendly experience for users to explore both the hotel and its rooms. These pages serve as a comprehensive resource where users can find detailed information about the rooms, including pricing, features, and any available promotions or deals.

These user-friendly pages allow users to delve into the specifics of each room, enabling them to make informed decisions. Here's a breakdown of the key features and functionalities:

Detailed Room Information: Users can access a wealth of information about each room, including its size, amenities, bed type, and any additional features that make it unique. This level of detail helps users gain a comprehensive understanding of what to expect during their stay.

Pricing & Availability: Users can easily view the pricing details for each room, including any special rates or discounts that may apply. Additionally, they can check the availability of the room for their desired dates, ensuring a seamless reservation process.

Special Offers & Promotions: The Hotel Room Details pages also highlight any ongoing promotions, special offers, or package deals available for specific rooms or hotel properties. Users can take advantage of these opportunities to enhance their stay while enjoying cost savings.

Seamless Reservation Process: With our user-friendly interface, users can reserve their preferred room directly from the Hotel Room Details pages. They can proceed to make the payment securely within the platform, ensuring a hassle-free booking experience.

The Hotel Room Details section on Odamax aims to provide users with a comprehensive and convenient platform for exploring, evaluating, and reserving their ideal room. It empowers users to make well-informed decisions by presenting all the necessary information in an easily accessible and user-friendly manner.

At Odamax, we have designed a dedicated section called "My Reservations" within our app. This section offers a range of useful functionalities that allow users to track, manage, and even cancel their bookings with ease. Here's an overview of the key features:

Booking Tracking: Users can conveniently keep track of all their reservations in one place. The "My Reservations" section provides a comprehensive overview of upcoming bookings, including the hotel name, check-in/check-out dates, and room details. This allows users to stay organized and have all the necessary information readily available.

Reservation Management: Within the "My Reservations" section, users have the ability to manage their bookings. They can view and update reservation details, such as modifying the dates, room type, or adding special requests. This flexibility ensures that users can make necessary adjustments to their bookings as needed.

Booking Cancellation: If users need to cancel a reservation, they can easily do so within the app. The "My Reservations" section provides a seamless cancellation process, allowing users to promptly cancel their bookings without hassle. Any applicable cancellation policies and refund information will also be provided, ensuring transparency.

Integration With Calendar: To further enhance user convenience, the "My Reservations" section offers integration with the user's calendar. Users can choose to add their reservations to their personal calendars, ensuring that they have all their travel plans organized in one place.

The "My Reservations" section within the app provides users with a user-friendly and centralized hub for managing their bookings. Whether it's tracking upcoming reservations, making modifications, or cancelling a booking, users have easy access to these functionalities within the app. This feature streamlines the reservation management process and empowers users to have full control over their bookings.

At Odamax, we have implemented a streamlined and secure payment process called "Book - Pay - Success." This process allows users to easily and securely pay for their reserved rooms. Here's a summary of the steps involved:

Booking Confirmation: Once users have selected their desired room and provided the necessary details, they proceed to the booking confirmation screen. Here, they can review their reservation details, including the hotel name, room type, check-in/check-out dates, and total price.

Payment Options: Users are presented with various payment options to choose from. They can securely complete their payment using credit/debit cards, digital wallets, or other available payment methods. The payment process is designed to be user-friendly and intuitive, ensuring a seamless checkout experience.

Payment Security: We prioritize the security of our users' payment information. Our platform implements robust security measures and encryption protocols to protect users' sensitive data during the payment process. Users can feel confident that their payment details are handled securely and with utmost care.

Payment Confirmation: Once the payment is successfully processed, users are directed to a payment confirmation screen. This screen provides a summary of the completed transaction, including the payment details, reservation reference number, and any additional relevant information.

Booking Success: After the payment confirmation, users receive a booking success notification. They can access their reservation details, including the booking confirmation and receipt, within the app or via email. This ensures that users have all the necessary information readily available for their reference.

The "Book - Pay - Success" process simplifies and streamlines the payment stage of the room reservation process. It offers users a secure and user-friendly payment experience, ensuring that they can easily complete their bookings and proceed with confidence.

The Odamax redesign project aimed to improve the user experience and provide a more functional reservation platform. The project yielded valuable learnings and results that have significant implications for the travel industry. Here are the conclusions drawn from the project:

User-Centricity is Key: The project revolved around our users. Understanding their needs, delivering experiences that meet their expectations, and designing a user-friendly interface was of utmost importance. We actively collected user feedback and made continuous improvements to enhance the user experience. We remain dedicated to ensuring user satisfaction and meeting their needs by continuously striving for improvement.

Simplicity and Functionality Play a Crucial Role: Users want to complete their booking process quickly and easily. Therefore, we prioritized simplicity and functionality in our design. We provided a user-friendly interface, easy search, and filtering options, informative details, and a seamless payment process. Simplicity and functionality are critical in enhancing user experiences and ensuring user satisfaction.

Security and Privacy are Non-Negotiable: Especially during the payment process, the security and privacy of our users were of paramount importance. We took necessary measures to protect users' payment information and ensure their safety. By employing robust security protocols and encryption methods, we safeguarded users' sensitive data. Maintaining security and privacy is essential to facilitate a smooth booking process and inspire user trust.

Continuous Improvement and Adaptation are Essential: Technology and the travel industry are constantly evolving. As a result, we learned the importance of continuously improving and adapting. By considering user feedback and industry trends, we consistently enhance our products and services. This enables us to offer users the most up-to-date and satisfying experience.

The Odamax redesign project yielded important learnings in enhancing the user experience and simplifying the travel experience. User-centricity, simplicity, security, and continuous improvement have become fundamental principles in further enhancing our services and products. We will continue to understand our customers' needs and strive to provide them with the best experience possible.