A Fresh Tarte
Shivam Chhaya
Primary Logo
Secondary Logo
Brand Pattern
Cookie Packaging
Shopfront
A Fresh Tarte, the bakery run by Love Quinn & Joe Goldberg, needs a new look in 2022. They’ve been experiencing a slow period due to some nasty rumours, so they need your help to save face and get customers to return!
A Fresh Tarte is a café in the world of the Netflix series “You”. Their branding was a mess and they were in desperate need of a new brand identity to get more customers so by using a range of typographical techniques, I produced a logo based on 3 fonts. I used sketches that I did to get a rough basis on the type of brand mark I wanted to introduce which included bakery goodies such as bread and doughnuts. The colour brown connotes simplicity, and that is the feeling I intended to promote in this piece of work, by using simple techniques, I was able to produce a new brand identity for A Fresh Tarte.
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Posted Apr 24, 2023
A Fresh Tarte, the bakery run by Love Quinn & Joe Goldberg, needs a new look in 2022.
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