Jammies

Jammies are a kids pyjama brand with a lovely physical store, and also an online shop to be more accessible for busy parents. Their pyjamas are made with the softest quality fabrics to ensure a comfy night’s sleep for the kiddos Now they need to revamp their branding to get parents and kids excited about their pyjamas & sleepwear.

Jammies is a pyjama brand who were in desperate need of some new branding. By using some sketches I drawn, I was able to balance my approach to creating the pattern for the pyjama brand. By using the colour yellow as my main house style it meant that the brand really shouts happiness. They wanted a label to attach to their pyjamas therefore by using the pattern I created, I made a label that Jammies can attach to their lush pyjamas.