Wiggle

Wiggle is a different kind of dog-walking company, offering relief with the daily dog activities for stressed pet parents with busy schedules. On their fun filled pack walks, lead by experienced dog trainers, they focus a lot on lots of play, daily exercise, and mental activities for your furry children.

Wiggle is a dog-walking company and is one of the many fictitious client briefs provided by The Glow & Grow Club on Instagram. I used pet-related icons to produce a brand identity for Wiggle. The colour blue can connote freedom which in this case is related to the dog. The instant clash with the hint of orange can also express optimism which can make the brand pop. I incorporated a tail in one of the logos so people will recognise that the brand specialises in something around animals. Wiggle also wanted a set of business cards so by using the pattern I created I used it as a pinpoint for the business card design with one of the logos I created beforehand.