The Meaning Of Website Design and Development

TMO is a slow fashion brand, a culture colliding ground that invites its audience to rediscover the meaning of fashion at the intersection of art, architecture, and design. I was asked to design and develop a website to support the launch of their first collection, showcase the brand’s visual and verbal storytelling, and start building a mailing list.

The client wanted an elegant, functional website that he could easily maintain himself following my initial intervention. This is why I suggested the Squarespace platform, as it also fit the project’s needs both in terms of layout capabilities and technical features. A few specific layout and design choices necessitated the implementation of custom code, as they were not supported by the website builder natively.

The final product showcases the young brand’s visual identity with a minimalistic elegance, simple yet slightly rebellious layouts, and an ease of navigation that makes discovering TMO’s story both exciting and evident.

This project was made possible thanks to a tight collaboration between the project manager, art director, copywriter, client, web developer and myself.