X-Vertice Brand Identity Development

X-Vertice is an explainable fake image detection product. It uses various forensic tests and automates the entire process while also having specific tests to combat against AI generated images. The final result is not just a number or answer but also a detailed explanation in both summary form and a detailed report with evidence like Image heat-maps of the various forensic tests, results from reverse search, metadata inconsistencies, etc. 

Manipulated and AI-generated images are becoming harder to identify, and most existing approaches try to reduce this complexity to a simple “real or fake” answer.

My job is to create a solid Brand Identity and a unique look for X-Vertice, making sure it catches attention and really fits what the company is all about.

Brand Kit

Visual Identity

Social Media Templates

Product Launch Website

To build a meaningful identity, I first had to understand how image forensics actually work. I explored the tech behind X-Vertice—learning how it uses pixel-level statistics to pinpoint Regions of Interest (ROI) and generates heat-maps to expose hidden layers of an image.

How can I visualize the underlying algorithms that find these hidden anomalies?

Inspired by X-Vertice’s deep noise analysis and forensic heat-maps, I developed a core visual theme: The Broken Pixel Grid. This visual identity literally represents the anomalies hidden within a manipulated picture. By intentionally disrupting a perfect grid, the design language elegantly showcases how X-Vertice exposes the hidden errors, artificial edits, and inconsistencies in an altered image

The X-Vertice logo represents the platform's forensic process. The 'X' maps the journey of an image through the system.

The negative space at the top left of the logo represents the raw user input—the unverified image as it is first uploaded.

The solid block at the bottom right shows the final result, highlighting anomalies and hidden manipulations after processing.

The content is technical and dense. So, typography had to step up. I focused on keeping things clear rather than flashy. Headings point the way, body text is technical and easy to read, and there’s just enough space to help you skim before diving in. The goal? Even if you don’t read it all, you’ll still get the idea.

The product deals with Pixels, layers, Flows, things that are hard to grasp unless you can see them. So instead of relying on generic icons, i built a custom illustration system that explains as much as it decorates.