My role. Google Ads Campaign Manager

Project description. Objective: Drive nationwide awareness and generate inquiries for a home improvement solution targeting homeowners with condensation and mould issues. Campaign Performance: 12.3K Clicks: High engagement from potential customers. 970 Conversions: Consistent inquiries. £13.16 Cost/Conversion: Efficient lead generation. Summary: The campaign employed a robust Google Ads strategy, combining Search for intent-driven targeting, Performance Max for expansive reach, retargeting to re-engage audiences as well as advanced keyword research, and bid adjustments