Objective: Capture limited demand for dental services in a sparsely populated area by leveraging Google Ads to reach patients at all stages of the funnel.

Results: 228 Conversions: Steady patient inquiries over 9 months. £14.34 Cost/Conversion: Cost-effective lead generation despite low demand.

Summary: To address limited demand, I used broad match keywords with smart bidding strategies. This identified high-intent users while capturing early-stage leads. The campaign drove 1.69K clicks and 228 leads, achieving strong ROI with a total spend of £3.27K.