Project description. Objective: Boost online sales and enhance ad performance for a skincare eCommerce brand by tackling inefficiencies.

Campaign Performance: 664 Conversions: Improved tracking and results. $3.40 Conv. Value/Cost: Strong return on ad spend. $27.9K Cost: Optimised ad spend.

Summary: We resolved conversion tracking issues, segmented brand and non-brand campaigns, and eliminated cannibalisation. Search protected the brand, while Performance Max and Shopping drove growth. Focused POAS optimisation ensured profitability, delivering strong results with strategic improvements across all channels.