Google Ads E-Commerce Management Skincare
Gbola Bilesanmi
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Posted Jan 5, 2025
Boost online sales and enhance ad performance for skincare eCommerce brand by tackling inefficiencies. 664 Conversions. $3.40 Conv. Value/Cost: $27.9K Cost
Project description. Objective: Boost online sales and enhance ad performance for a skincare eCommerce brand by tackling inefficiencies.
Campaign Performance: 664 Conversions: Improved tracking and results. $3.40 Conv. Value/Cost: Strong return on ad spend. $27.9K Cost: Optimised ad spend.
Summary: We resolved conversion tracking issues, segmented brand and non-brand campaigns, and eliminated cannibalisation. Search protected the brand, while Performance Max and Shopping drove growth. Focused POAS optimisation ensured profitability, delivering strong results with strategic improvements across all channels.