Project description. Objective: Drive quality leads through cost-efficient Google Ads campaigns.

Results: 141 Conversions: Delivered steady lead flow over 2.5 months. £26.29 Cost/Conversion: Maintained competitive acquisition costs within the industry.

Summary: Competing with industry leaders like Pimlico, Fantastic Services, and British Gas, this plumbing company required a data-driven strategy. I utilised granular bid adjustments, audience segmentation, and optimised ad schedules. This approach drove 1,250 clicks, resulting in 141 leads at a £26.29 cost per acquisition, maximising ROI effectively.