TV Today Network PVT (India Today)

Spearheaded app marketing strategies, increasing user acquisition and retention by 40%.

Utilized Appsflyer for Android and IOS to enhance user growth metrics.

Managed paid marketing campaigns.

Planned and executed performance marketing channels, optimizing CPS, CPA, CPC, CPI, and CPR models.

Achieved a 40% increase in app traffic and a 25% retention rate.

Managed lead generation, brand awareness, and traffic campaigns for key events such as AajTak Sahitya, India Today Conclave, AajTak Agenda, etc.

Generated the 20000+ leads for AajTak Sahitya, & 5000+ Leads for India Today Conclave.

Responsible for coordination with the tech team for website banners, app splash, and regular app notifications for events or news.