Dr Morepen Ltd
Amrita Singh
Growth Marketer
Marketing Strategist
Performance Marketing Specialist
Facebook Ads
Google Ads
Led digital communication, strategy, and media planning for healthcare, skincare, and beauty essentials. Defined consumer experience journeys and identified media touch points.
Achieved 7-figure top-line growth in less than 9 months, improving monthly KPIs.
Improved website conversion rate by 150% through CRO and A/B testing.
Managed monthly budgets ranging from ₹75 L to ₹1.5 Cr.
Responsible n digital user growth, retention, and spending.
Collaborate with the marketing leadership team to define paid media objectives, goals, and key performance indicators (KPIs).
Monitor and analyze campaign performance, making data-driven decisions to optimize and maximize ROI.
Conduct regular A/B testing to refine targeting, creativity, and messaging for optimal results.
