Dr Morepen Ltd

Led digital communication, strategy, and media planning for healthcare, skincare, and beauty essentials. Defined consumer experience journeys and identified media touch points.

Achieved 7-figure top-line growth in less than 9 months, improving monthly KPIs.

Improved website conversion rate by 150% through CRO and A/B testing.

Managed monthly budgets ranging from ₹75 L to ₹1.5 Cr.

Responsible n digital user growth, retention, and spending.

Collaborate with the marketing leadership team to define paid media objectives, goals, and key performance indicators (KPIs).

Monitor and analyze campaign performance, making data-driven decisions to optimize and maximize ROI.

Conduct regular A/B testing to refine targeting, creativity, and messaging for optimal results.