SEO Writer for E-commerce Brand
Greeshma K M
Project Objective:
Enhance website content to improve search engine rankings, drive organic traffic, and boost user engagement.
Leadership and Strategy Development:
Collaborated with the marketing and design teams to ensure cohesive content strategies.
Conducted a thorough analysis of Boldfit's existing website content, focusing on SEO performance and user engagement metrics.
Developed a strategic roadmap outlining SEO goals, target keywords, content themes, and KPIs for success.
Content Curation and Creation:
Conducted keyword research to identify high-traffic and relevant keywords for Boldfit’s target audience.
Created and optimized a variety of content types, including product descriptions, blog posts, landing pages, and fitness-related articles.
Ensured content alignment with Boldfit’s brand messaging, values, and current fitness trends, maintaining a consistent tone and style across all posts.
Campaign Execution and Engagement Tactics:
Implemented an SEO content calendar to schedule regular updates and new content postings.
Used on-page SEO techniques such as meta tags, headers, internal linking, and keyword optimization to improve search engine visibility.
Engaged with the audience through interactive blog posts, comments, and social media promotion to drive traffic back to the website.
Analytics and Performance Optimization:
Utilized website analytics tools to track performance metrics, including organic traffic, bounce rates, time on page, and search engine rankings.
Conducted A/B testing on various content elements like headlines, keywords, and call-to-action buttons to identify top-performing content.
Analyzed data insights to iterate and optimize content strategies, focusing on content types and topics that resonated most with the audience.
Results and Impact:
Achieved a significant increase in organic website traffic by 35%, surpassing the initial targets set for the project.
Improved search engine rankings for primary keywords, resulting in higher visibility and more clicks.
Enhanced user engagement metrics, with notable increases in time on page, lower bounce rates, and higher click-through rates.
Supported an 86% increase in online sales through effective content strategies that drove more organic traffic to product pages.
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Posted May 25, 2024
Enhance website content to improve search engine rankings, drive organic traffic, and boost user engagement for an e-commerce brand.
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Clients
Moshi Moshi
Boldfit
