Palm Beach Club is a concept of a beach club resort consisting of a hotel, restaurants, bars, a spa as well as other beach activities. It is a luxurious spot for guests to relax and unwind.

The logo continues the theme of a combination of luxury and relaxation with the more luxurious serif font and more casual sans serif font. A simple palm leaves symbol can be used on the different objects found throughout the resort from beach towels to coasters. The colours used reflect the colours of the beach the club is situated on from the turquoise sea to the orange/pink coral.

Creative Direction - Moodboards

Logo Suite

Colour Palette

Typography

Mock Ups

Menu Design

Website Design