Product Design • Web Experience • UX Design • Design System • 2026

Live Preview: https://fujipic.com

FUJIPIC is a recipe discovery platform that helps users explore, save, and revisit recipes through a fast, intuitive web experience. The project focused on simplifying content discovery with a clean interface, responsive layouts, and a scalable design system.

Most recipe websites are cluttered with ads, overwhelming content, and inconsistent navigation, making it harder for users to quickly decide what to cook.

The goal was to create a focused browsing experience that feels simple, visually engaging, and effortless to navigate.

Simplify recipe discovery

Improve search and navigation

Reduce visual clutter

Prioritize readability and imagery

Build a scalable design system

The experience was designed around clear content hierarchy, intuitive navigation, responsive layouts, and consistent UI components—making recipe exploration faster and more enjoyable across all devices.

The final design delivers a clean, production-ready web experience with faster recipe discovery, improved navigation, a consistent visual language, and a flexible design system built for future growth.