Website design & build · Framer · 2024

Overview 7thPillar Infotech needed their own site to reflect the caliber of work they do for clients. I led the redesign and build end-to-end — from concept to a fully responsive, production-ready site in Figma to Framer.

The problem The existing site showed its age: dated visuals, no distinct identity, and a browsing experience that didn't match the quality of the agency's client work. For a company selling design and development services, the site itself was the weakest part of the pitch.

Approach The new direction leaned into bold typography — chosen as much for legibility as identity — paired with scroll-driven animation and custom interactions that gave the site some personality without turning into decoration for its own sake.

The hero section opens with a quick showreel I made in After Effects, cutting through past project work fast to establish credibility in the first few seconds rather than making visitors read their way there.

Case study pages followed the same logic: visual-first layouts that let the work speak, with text kept minimal. The principle was "show, don't tell", if a visitor can see the quality of past work immediately, they don't need to be convinced by copy. A testimonial section rounds this out with real client feedback, giving the visual proof some social backing.

Performance was non-negotiable given how visual-heavy the site is. Every asset was optimized to keep load times fast, SEO was built in structurally rather than bolted on after, and the site is fully responsive across breakpoints.

23% increase in organic traffic

8% increase in lead form submissions

Fast load speeds maintained despite heavy visual and video content