Content Creation & Marketing Success Story
Julie Fornazari
Copywriter
Social Media Manager
Content Creator
Facebook Business Manager
Instagram
SEMrush
📋 The Client - Julienne Cakes
As the owner and creator of Julienne Cakes, a boutique bakery known for its artisanal cakes and desserts, I discovered my passion for marketing and content creation. This revelation led me to launch Sacred Sky, where I could focus on what I truly love—helping businesses shine online. At Julienne Cakes, we embarked on a journey to enhance our digital presence and connect more deeply with our customers through well-crafted content and strategic marketing.
👩🏻💻 My Role:
As the project lead and content strategist, I directed all aspects of marketing and content creation, coordinating teams, and directly managing key activities to ensure cohesive brand messaging and engagement.
🔑 Key Components:
Content Strategy Development: I developed a content calendar featuring curated blog posts, vibrant social media content, and engaging newsletters.
Social Media Enhancement: I oversaw the revamping of social profiles, optimized posting schedules based on analytics, and managed targeted advertising campaigns.
SEO-Optimized Website Content: I created SEO-friendly product descriptions and wrote informative blog posts that boosted our search engine visibility.
Video Marketing Campaign: I produced and directed cake decorating tutorials and compiled customer testimonials that significantly increased our online engagement.
Customer Engagement: I initiated feedback opportunities and a monthly photo contest, enhancing our community interaction.
Experience the Magic: 40K+ Enthralled Viewers on Instagram!
The irresistible gooey drip and satisfying sounds that made this video a hit! Join over 10K viewers who can't get enough!
🌟 Results:
Boost in Engagement: Our social media family grew by 50% shortly after the campaign started, buzzing with comments, likes, and shares. 📈
Increased Web Traffic: Thanks to our SEO efforts and engaging content, our website traffic jumped by 40%. 🌐
Viral Video Content: Our cake decorating tutorial became a hit, racking up over 1M views and putting us on the map as cake art experts. 🚀
Growth in Sales: 30% rise in online orders, reflecting the successful impact of our marketing strategies. 💰
💭 Reflection:
This experience at Julienne Cakes was a turning point, confirming my love for helping businesses thrive online through innovative marketing and authentic storytelling. It’s the heart behind every project I undertake. 🎂 Feel free to explore more about their creations on Instagram and explore more on the website!
🎂 Visit Julienne Cakes — the website was designed using Wix.
Our Facebook page has reached a sweet milestone with 1K followers!
Inspired by what you've seen? Let's bring your brand's story to life! 📩 Email me at info@sacredskystrategy.com
