Digital Marketing Campaign

Julie Fornazari

Email Marketer
Marketing Strategist
Social Media Manager
Figma
Klaviyo
Notion

A Digital Marketing Success Story for Health & Wellness

📋The Client

A leading health and wellness company focused on expanding market reach and enhancing their online presence.

🙋🏻‍♀️My Role:

I orchestrated a comprehensive marketing campaign integrating content marketing, SEO, and multi-channel outreach to elevate brand visibility, generate leads, and drive sales.
Increase Brand Awareness: Boosted online visibility through strategic content marketing and SEO efforts.
Generate Leads: Enhanced lead generation with optimized landing pages and compelling calls-to-action (CTAs).
Drive Sales: Leveraged persuasive marketing messages and effective sales funnels to increase conversions.

🔑Key Components:

Buyer Persona Development: Profiled key customer segments, specifically health and wellness professionals seeking effective marketing solutions.
Buyer Persona
Buyer Persona
Customer Journey Mapping: Crafted a customer journey from awareness to retention, addressing specific pain points with targeted solutions.
Strategic Execution: Implemented a mix of content marketing, social media engagement, and targeted email marketing.

⭐️ Results:

• Achieved a 70% increase in brand visibility.
Doubled quality leads through strategic content and social media advertising.
• Realized a 40% growth in sales, directly linked to digital marketing efforts.
Ready to start your success story with strategic marketing? 📩 Let’s connect and make it happen!
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