True moments, true you – when branding and emotion become one

Real emotions, deep connections, fleeting moments turned into cherished memories—that’s what makes Katharina’s work so special. Through her photography, she doesn’t just create beautiful images; she captures a feeling: trust, intimacy, authenticity.

From the start, it was clear that her brand design needed to reflect this essence. And just as Katharina creates a space where people feel safe to be themselves, I wanted her to feel the same throughout our branding process. Because building a brand that feels truly like you requires depth — asking the right questions, creating structure, and turning thoughts into clarity. When Katharina told me, “You brought clarity to the chaos in my mind,” I knew we had achieved exactly that.

The result? A refined logo suite, a warm yet confident color palette, distinctive design elements, and timeless, elegant typography. A look that mirrors Katharina’s personality — sophisticated, feminine, and deeply emotional. With this brand design, she doesn’t just showcase who she is as a photographer; she sets the stage for what her couples can expect — a space where real, unfiltered moments unfold.

But a strong brand isn’t just about visuals — it needs a home where it can truly come to life. That’s why, beyond branding, I had the honor of designing Katharina’s new website — another centerpiece of this project. Together, we created a space that not only showcases her incredible work but also reflects her values and unique personality: honest, approachable, and timeless. From the first concept to the final details, we shaped every element with care, ensuring her website doesn’t just look right but feels like a true home for her brand.

When she told me, “Sabrina didn’t just support me — she guided me through my entire rebranding journey with so much heart, creativity, and talent. From the first idea to the final design, she understood my vision and turned it into something that feels perfectly aligned with me and my work.” — it was the most meaningful confirmation that strategy and design must go hand in hand to make a brand truly shine.