Na(h)türlich gemeinsam – A Branding That Connects

"Na(h)türlich gemeinsam" — these words represent more than just the new visual identity of Tierpark Walldorf. They embody its mission: making wildlife conservation tangible and fostering a deeper connection between people and nature.

What began as a small private bird-breeding association has grown into a thriving space where visitors can experience native wildlife up close and learn about nature and species conservation. However, as the park continued to expand, its visual identity no longer reflected its growth. A cohesive, well-thought-out branding that communicated its values, vision, and dedication was missing — until now.

Together with the Tierpark team, we took on this challenge. My priority was to create a brand design that truly captures the essence of this special place: a space where education, responsibility, and commitment merge with a love for animals and sustainability. A place that feels welcoming to all generations, sparks curiosity, and raises awareness of the natural world.

The result? An authentic, modern branding that builds trust and reflects the park’s character—warm, community-driven, and passionate. From the logo and color palette to signage, flyers, and merchandise, every element contributes to a cohesive and inviting brand experience. The new tagline, "Na(h)türlich gemeinsam," perfectly encapsulates what this park is all about: more than just a destination—it’s a place of togetherness, where people come together to make a difference.

With this new branding, Tierpark Walldorf now has not only a strong visual presence but also a clear and compelling message: it’s not just a place to visit — it’s a sanctuary where you can slow down, learn, and experience nature in its purest form.