pure•yeva | Branding + E-Commerce + Copywriting
Iulia Ghevrea
Brand Designer
Web Designer
Copywriter
Adobe Illustrator
Shopify
CONCEPT
"PUT INTO EFFECT" is the new rebranding concept for this pro-aging skincare brand, that has as a core inspiration
- the holistic wellness principle of the NOW moment
- the perfect beach sunrise that stimulates all of our sensors and makes us surrender to the stillness, helps us breathe clearly and so being excited for a new day, a new start, a new opportunity to choose the right actions that will manifest our desired reality - simplify the actions to amplify the experience - the gradient colors of the sunrise are the inspiration for creating a gradient color for each collection, each selected color is linked to a set of effects, gradient inducing the power of transformation - from a stage to another.
