pure•yeva | Branding + E-Commerce + Copywriting

"PUT INTO EFFECT" is the new rebranding concept for this pro-aging skincare brand, that has as a core inspiration

the holistic wellness principle of the NOW moment

the perfect beach sunrise that stimulates all of our sensors and makes us surrender to the stillness, helps us breathe clearly and so being excited for a new day, a new start, a new opportunity to choose the right actions that will manifest our desired reality - simplify the actions to amplify the experience - the gradient colors of the sunrise are the inspiration for creating a gradient color for each collection, each selected color is linked to a set of effects, gradient inducing the power of transformation - from a stage to another.