Strategic Pinterest & Instagram Marketing Management | pure•yeva
Iulia Ghevrea
Social Media Marketer
Community Manager
Content Creator
Adobe Illustrator
Canva
Trello
Project Overview:
Over the past couple of years, I have had the privilege of managing and creating content for PureYeva.com's Pinterest and Instagram accounts. PureYeva.com is a lifestyle brand dedicated to promoting optimal skin health through pro-aging natural skincare products and holistic lifestyle habits. My role was to amplify their message, increase brand awareness, and drive engagement through visually compelling and informative social media content.
Project Objectives:
Brand Awareness:
Highlighting PureYeva’s commitment to holistic skin health and lifestyle habits.
Showcasing their all-natural skincare products and ingredients.
Engagement:
Creating engaging content that resonates with the target audience.
Encouraging interactions through comments, shares, and likes.
Conversions:
Driving traffic to PureYeva.com.
Boosting product sales through strategic calls-to-action (CTA) and promotions.
Key Strategies:
Content Creation:
Developed a consistent content calendar aligning with product launches, seasonal trends, and awareness days.
Created high-quality images and videos that emphasize skincare benefits, holistic health, and lifestyle tips.
Crafted engaging captions and informative posts tailored to each platform's audience.
applied the InstaSite method for optimizing the Instagram strategy, focusing on stories and reels, while keeping the grid in a static website wireframe
Pinterest Management:
Designed visually appealing pins focusing on product features, customer testimonials, and lifestyle inspirations.
Implemented keyword optimization to improve pin visibility and reach.
Organized boards to reflect different aspects of the brand, making it easy for users to find relevant content.
Instagram Management:
Focusing on PureYeva's philosophy and how it impacts the ideal client's life.
Utilized Instagram Stories and Highlights to provide behind-the-scenes looks, product tutorials, and wellness tips.
Engaged with followers through interactive content such as polls, Q&As, and user-generated content.
Analytics and Optimization:
Monitored performance metrics such as engagement rates, follower growth, and website traffic.
Adjusted strategies based on data insights, budget, and also business objectives to continually improve results.
