Membrillo is a neighbourhood bakery concept built around one idea: behind every pastry there's a tiny crew working on every detail.
I created the brand from scratch (name, logo, palette, typography and tagline: "El sabor de lo artesanal", the taste of handmade) and a full Instagram system where real bakery products meet a miniature crew in burgundy aprons: filling medialunas with dulce de leche, laying the layers of a rogel cake, pouring chocolate, kneading and baking.
The feed mixes realistic production shots, process scenes and packaging, so it feels like a real bakery with a playful signature. All images and videos were created with AI (Higgsfield) under my art direction, and the identity was designed and built by me.
0 likes · 1 view · Nov 11, 2026
Brand identity and AI-made Instagram content for an Argentine bakery, where a miniature crew bakes every pastry.
