Designing a Smarter Dating Experience

This project focused on rethinking the modern dating experience by prioritizing clarity, intent, and emotional safety. Instead of optimizing for endless swiping, the product was designed to encourage better matches and more intentional interactions.

Most dating apps optimize for engagement, not connection. Users feel overwhelmed by choices, fatigued by swiping, and frustrated by low-quality matches and ghosting.

Design a smarter dating experience that:

Improves match relevance

Reduces cognitive overload

Encourages genuine conversations

Feels calm, human, and trustworthy

UX Strategy: Shift from quantity to quality in matchmaking

Information Architecture: Simplified flows with fewer but clearer decisions

Interaction Design: Purposeful actions over infinite scrolling

Visual Design: Soft, neutral UI that reduces emotional fatigue

Intent-Based Onboarding: Users define goals upfront to guide matching

Smart Match Filters: Contextual prompts instead of endless preferences

Conversation Starters: AI-assisted prompts to reduce awkward first messages

Limited Daily Matches: Encourages thoughtful engagement over swiping

Modular components for scalability

Accessible typography and contrast

Motion used sparingly to guide, not distract

Designed mobile-first for real-world usage patterns

The final product delivers a calmer, more intentional dating experience — one that feels curated, respectful, and focused on real connections rather than endless interaction loops.