Real Estate Platform · UI/UX Case Study
By Social Sherpa
Project Overview
Brickly is a modern real estate experience designed to reduce decision fatigue in property discovery. The goal was to help users find, compare, and shortlist properties faster while giving developers and agents a structured way to showcase listings.
This was a full-cycle UI/UX project — from research to high-fidelity design — focused on clarity, trust, and conversion.
Problem Statement
Most real estate platforms overwhelm users with:
Dense property listings
Poor filtering logic
Low visual trust and outdated UI
No clear path from browsing to inquiry
Users struggled to compare properties and often dropped off before taking action.
Goals & Objectives
Simplify property discovery and comparison
Improve listing readability and visual hierarchy
Create a trust-first interface for high-value decisions