Summersea Logo & Brand Identity on Behance
Mrabet Lena
I recently had the exciting opportunity to work on a design and brand identity project for a vibrant swimwear brand called "Summersea." The goal was to create a visually captivating and cohesive identity that reflected the brand's core values of joy, adventure, and self-expression.
To begin, I developed a logo that embodied the essence of Summersea. Drawing inspiration from the ocean and the energetic spirit of summer and designed a playful and modern wordmark that incorporated flowing lines and vivid colors. The logo conveys a sense of movement and freedom, evoking the feeling of diving into crystal-clear waters and embracing the carefree spirit of the beach.
Building upon the logo, I crafted a comprehensive visual identity system that embraced a kaleidoscope of colors. Bright and bold hues were carefully selected to represent the vibrant nature of Summersea's swimwear collection. These colors were used consistently across all brand touchpoints, including packaging, tags, and promotional materials, creating a harmonious and eye-catching visual language that instantly grabs attention.
I captured the essence of Summersea's ethos, emphasizing the celebration of individuality, confidence, and the joy of embracing one's unique style. The brand's voice exudes positivity, empowering customers to express their personality and make a splash wherever they go.
Overall, the design and brand identity work for Summersea successfully brought their colorful swimwear brand to life. The cohesive visual identity, captivating logo, and compelling brand voice work together to create an immersive experience that resonates with customers seeking adventure, self-expression, and a splash of color in their summer wardrobe.
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Posted Jun 23, 2023
Graphic Design,Fashion,Product Design,Adobe Illustrator,Adobe Photoshop,Figma
