BETÖ Brand Identity Design

I had a lot of fun working on this project with BETÖ🔆, and seeing everything finally come together is indescribable. The brand already had a logo, a color palette and both primary and secondary typefaces, after what felt like only few seconds of brainstorming with the owner, we came to the conclusion that we must change all three attributes and start a new design concept from scratch. Bellow are some highlights of the final outcome.