CUSH Qasil - Brand Identity and Logo Design
Mrabet Lena
Cush was a quite challenging project, the client wanted something subtle yet memorable, so we ended up going for a simple wordmark logo, complementing it with an icon inspired from an african wax fabric.
The client loved the final outcome!
The Spark ✨
Working on Cush Qasil allowed me to explore new perspectives on african culture and it's large heritage allowing me to stay in touch with my roots.
The Stats 💯
Timeline: 1 month
Budget: 2 000$
Deliverables:
• Primary and Secondary Logo
• Pattern Design
• Brand Book Design
• Toiletry bags Design
• Label tag Design
• Mailer box Design
• Landing web page Design
• Packaging Design
• Social media Posts
The design speaks to it’s traditional roots and at the same time is modern, refined and unique.
Name
Cush Qasil Founder
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Posted Sep 13, 2022
Our main inspiration for the logo was an african wax pattern along with a subtle and modern wordmark, giving the whole design a more complete look.
