Ruben's Plumbing was looking for a complete rebranding to go along with their increasingly growing company. They wanted a new logo that had simple clear portrayal of their values and what their company is all about. I stuck to their core value's of honesty, integrity, family, and reliability when creating their new logo and branding. They also wanted a brand new mascot to go along with any advertisements they may run that looked fun and inviting and resembled their owner Ruben Mancias.