Amigo'z Pizza

Amigo's Pizza is a pizza with a modern approach. It's a pizza house serving the original tastes from Italy. The brand is passionate about making the pizza perfect in texture, taste and in emotion.

The local crowded market with high competition is a concern for the brand but at the same time, the competitors are not employing design strategy so Amigo's Pizza gets an upper hand.

Crafting a strong logotype. The apostrophe turned into pizza slice gives the brand and its logo a unique identity. The red symbolises passion for pizza, both for the brand as well as pizza lovers. The brand's tone and voice are affirmative and strong.