Maqua

Maqua is a skincare brand that derives its name from an Arabic therapeutic treatment which makes use of burns to treat the skin ailments.

Unlike any other skincare brand, Maqua has its soul in therapy and healing in the deep. The therapy has roots in old Arab medicine and traditional East-Asian, antique Egyptian, and Greco-Roman medicines. The therapy is created by amalgamating two or more remedies from different cultures and this is reflected in the packaging design by using the blending of shapes. The rounded rectangle represents approachability. The circle represents unification of remedies. Together, they create a representation of the therapy. The typeface resembles the Arabic calligraphy style and has been moderately personalized to make it unique to the brand.

The brand acknowledges the treatment for potential healing methods and getting to the root of a given problem and eradicating it fully for the skin patient.