Bodini

Bodini Publishing House is an emerging book publishing house. It focuses on the various fields of Science, Passion, Success, Literature, Self-help as well as Horror. The brand targets new generation and wants to have a freshness in its identity.

Well-established brands pose a threat with their long existence, so our brand needs to come out strong and relevant. The brand targets the new generation of readers and needs to directly communicate with them on their level.

To craft an identity that grabs the new generation’s attention. The brand aims to build a deeper connection with the readers around the globe while staying professional and aesthetic. The wide palette defines brand’s encouragement in a number of fields from Science to Self-help to Horror, which it’s audience prefers to read. A strong typeface elevates brand positioning and depicts the brand in a bright light. The memorable logo is a modification of letter B into two books stacked together to create a modern and minimal representation of the brand.